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To: People with knowledge to share who are ready to turn their expertise into profit
From: Janet Beckers, the founder of Wonderful Web Women
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If you have expertise in a topic, chances are you are doing one or all of the following things with your intellectual capital:
- You are sharing your information for free (if you love your topic you probably can't help yourself!)
- You use your expertise to coach others (you only make a profit when you are coaching)
- You run workshops (you get your message to more people at once, but you only make money when you are running the workshop)
Isn't It About Time You Leveraged Your Knowledge?
Leverage means "doing something once but profiting many times over". Not really a dictionary definition but it makes sense.
How many times have you found yourself in a conversation or a coaching session and at the end the person you were talking to said "wow, that was amazing, I've learned so much from our conversation. Thank you". You've probably had the same conversation many times with lots of people and each new person gets great value.
Imagine if you could capture that conversation once and give others the opportunity to listen in at their leisure? Each person still gets great value but you only have to do the work once.
That's where I come in.
Let Me Help You Tell Your Story
Every week I interview the most successful women in the world. I do more than just grill them for information. I take the time to find out what motivates them and add depth to their story. I can do the same for you.
With the Instant Product Creation Program I interview you on a topic you know a lot about and create a recorded and written product for you. Our interview is performed using the same technology we use to interview our featured speakers every week. You can choose either:
- A private call - just you and I
- A conference call where you may have invited friends or clients to participate and ask questions
- A live conference call where people can ask you questions. In most cases, you will need to publicise the call to your own list though in some circumstances you may be able to be interviewed live as a bonus call for Wonderful Web Women (this depends on your topic and availability of suitable time slots)
You Get Our VIP Treatment
We treat our featured Wonderful Web Women speakers like VIP's. We even have a virtual assistant dedicated only to "VIP Support". You will receive the same treatment.
We guide you through the process so everything will run smoothly.
You receive the same benefits as our VIPs and even get upgraded to Joint Venture status - which means you earn 50% commission on all new Gold members you refer to Wonderful Web Women, rather than the standard 30%. This is usually only reserved for our featured guest speakers.
What's In The Instant Product Creation Package?
How can you use the product?
The most obvious way to use an interview product is to create an audio CD program and sell it to your clients.
BONUS: We Provide you with professionally designed DVD covers and labels in PDF format. These are branded as a Wonderful Web Women product so you can trade on our established brand. Use them as is, or create your own labels.
That's certainly one option! But consider some others as well:
- Making it available as a free sample on your Web site
- Cutting it up into segments to deliver as an on-line e-mail course
- Sending it to qualified prospects as a promotional CD
- Using extracts on your blog
- Delivering it in a podcast
- Offering samples in your e-mail newsletter
- Giving it as a bonus as an incentive (for "early bird" registrations, for example)
You'll also get the transcript of the interview, which you can use to write:
- Articles
- Newsletter segments
- A special report or e-book
- A chapter of a book
- Material for your blog
- Material for Web pages
- ... and more!
And to get you started on creating products we also include:
- A Big Idea Cheat Sheet - with references to pages in the transcript
- Action Plan - which you can add to and create an excellent bonus product
What's involved in making this work?
We do the interview by phone, so you can be anywhere in the world.
- Before the interview, you send me a "brief", which describes the idea you'd like to discuss in the interview. This might be an article you've written, a chapter from a book, a PowerPoint slide show - whatever it takes for me to get an overview of your topic.
- I'll send you a "run sheet", with a broad list of questions that I'll ask during the interview. You can also send me some suggested questions if you like. You can make notes for yourself to prepare.
How much preparation is required?
Not much!
If you really know your stuff, it's easy for you to talk about it. I'll make sure we follow a structure, stay on track, and highlight the key points.
That's the beauty of the interview technique. You just do what you're best at - talking about your ideas - and I'll wrap a process around it that creates value for the listeners.
Who owns the material?
You do.
You can edit, give, sell, distribute or use the material in any other way you choose. The only restriction is that you must keep the segments using my voice in context. So, for example, you can cut the interview into smaller segments; but you can't combine something I say with something unrelated.
If Wonderful Web Women members fit the profile of your target market, then we are happy to include your interview in our member's area as a bonus for gold members. You still own the material though benefit from our marketing.
What is your investment?
Your investment for this service is $USD 1,200. This is payable (by Credit Card or PayPal) when we confirm the interview time. It's not refundable, although I'll do my best to accommodate one change of time slot, provided you give me 3 working days' notice.
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If you don’t feel that our interview was wonderful, for whatever reason, we will fully refund your money. No hard feelings.
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Here's How You Get Started
Ready to start or just want to find out more? If you want to find out more, just contact me via the "Contact Us" link. Tell me a bit about your background and area of expertise (a link to your Web site is just fine), and tell me the specific topic area you'd like to use for the interview.
I conduct most bonus interviews on Monday and Thursday mornings. Give me some dates and times when you're available, and we'll find something that works for both of us. If your topic would be of interest to Wonderful Web Women members, and if you would like a live audience, we may be able to schedule your interview during our Tuesday morning regular time slot (I can't guarantee this as we are booked out months ahead).
I look forward to hearing from you!
*USD $1200 (payable by credit card / Pay Pal)
For Australians who wish to pay by direct bank deposit or cheque; AUD $1200 plus GST
If you're really serious about maximizing the profits in your business, you can't wait. You need to take immediate action. E-mail or phone me (details on the "Contact Us" page - click on the link at the bottom of this page) and we can decide together whether this package is right for you. That way you can get on a fast track to doubling your sales and profits as quickly as possible!
Sincerely
Janet Beckers
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