Your E-zine Promotion Checklist
Added on 07/18/2007 By Alexandria K. Brown |
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While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?
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Your E-zine 13 — A Formatting Checklist
Added on 07/18/2007 By Alexandria K. Brown |
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While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out.
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Who Is Your E-zine Really FROM?
Added on 07/18/2007 By Alexandria K. Brown |
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One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.
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What's on YOUR Subscriber Thank-You Page?
Added on 07/18/2007 By Alexandria K. Brown |
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I see many publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page.If I sign up for your e-zine at your site, where am I taken afterwards?
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Three E-zine Alternatives You May Not Have Considered
Added on 07/18/2007 By Alexandria K. Brown |
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You may want to consider one of these e-zine alternatives. These can help you achieve your goal of establishing credibility, staying in touch with your prospects, and capturing your Web site visitors.
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The Sticky Issue of E-zine Schedules
Added on 07/18/2007 By Alexandria K. Brown |
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While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!
It's smart to tame the schedule beast right from the start. Here are
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Should You Upgrade Your E-zine From Text to HTML?
Added on 07/18/2007 By Alexandria K. Brown |
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The pros and cons of text vs HTML newsletters
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Should You Publish a PAID E-zine?
Added on 07/18/2007 By Alexandria K. Brown |
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Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends."
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Design Email Campaigns To Bring In More Business
Added on 08/08/2007 By Lori Osterberg |
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In the pre-Internet days, communicating with your customers took a whole lot more effort. You had to plan a promotion, create the marketing piece, print out address labels and attach them to the marketing piece, head to your post office and buy
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Seven Ways an Ezine Will Help Your Business
Added on 08/15/2007 By Janet Beckers |
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Alexandria Brown, otherwise known as the Ezine Queen, kindly shared her success story and expertise with the members of Wonderful Web Women. She has an incredible wealth of small business marketing knowledge, but let me just share with you some of the thi
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Emails - Why Do You Hit Delete?
Added on 12/17/2007 By Peg Baron |
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We all do it.
We open an email, start reading a few words and then think, "I don't have time for this." We hit the delete button and go on our merry way. But stop a moment and ask yourself why you're deleting. If you can see the "whys", then you
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