My special weapon against copy writer’s block
Added on 07/17/2007 By Janet Beckers |
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When it comes to writing the copy for your website or emails do you find yourself staring at your blank computer screen for what seems hours? You type in a few lines, read back over it, and then hit the delete button. Here's a tip about a great tool to cr
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The Incredible, Edible Subhead
Added on 07/18/2007 By Alexandria K. Brown |
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Of course you're familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document easier to read, be
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Grammatical Mistakes DON'T Sell
Added on 07/18/2007 By Alexandria K. Brown |
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When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving o
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In the world of marketing communications, your first impression — your headline — can lead to either marketing success ... or failure.
Added on 07/18/2007 By Alexandria K. Brown |
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In the world of marketing communications, your first impression — your headline — can lead to either marketing success ... or failure.
It's important to realize that headlines work best when they appeal to your reader's interests (not yours).
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10 Keys to Copy That Sells!
Added on 07/18/2007 By Alexandria K. Brown |
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Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, broch
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11 Things You MUST Know Before Hiring a Copywriter!
Added on 07/18/2007 By Alexandria K. Brown |
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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Many business owners and marketing professionals have valid concerns a
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5 Ideas for Writing Effective Sales Letters
Added on 07/18/2007 By Alexandria K. Brown |
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Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication — IF you write it in a direct and convers
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7 Formulas for Writing Articles
Added on 07/18/2007 By Alexandria K. Brown |
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Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
No m
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